From Guatemala to Brooklyn, with pride.
Unique pieces, footwear, and goods that connect us with our roots.
Rosenda “Juanita” Xuruc and José Yax · Brooklyn, New York
New arrivals
Every piece has its own color, combination, and character.
New pieces will be available soon.
Explore the collection
What is available now and what has already found a home.
A little piece of Guatemala in New York.
Our shop brings together clothing, footwear, and goods that remind us where we come from and help us share our traditions with family.
Visit us in Brooklyn
Totonicapán → Brooklyn
Read our story
A shop built through work, faith, and family.
Rosenda “Juanita” Xuruc and José Yax arrived in New York in 2007. They began selling traditional clothing from their apartment and, over the years, opened their shop on 86th Street in Brooklyn.
2007Juanita and José arrive in New York.
The beginningThey sell traditional clothing from their apartment.
BrooklynThe family opens its shop on 86th Street.
Pieces that have found a home
A look at unique pieces that have passed through Típicos Juanita.
